About Us

about1 ProfitMax Benefits: Analysis and Strategy and Action Plans , including assistance with execution!

Maximum Revenue Strategies (RevPar and other revenue producing measures)
+ Max Digital Marketing Strategies utilizing free and paid platforms
+ Max Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
+ Maximum Website Enticing Content Enhancement and Engagement
+ Social Media Engagement, Reach, and Commerce

= Maximum Profit

Want information about expert profit maximizing services? Click here.

We also provide high security and very stable website hosting services.

Our Mission

Rapid Revenue Improvement for Hospitality Industry

Out-of-the-box, high-energy provider of rapid implementation, profit maximizing hospitality revenue and marketing solutions to hotels, resorts, spas, and boutique hotels. Specifically, we provide to our clients expert analysis, strategies and action plan consulting and training, as well as value-add website hosting as necessary. 

Expert DIGITAL (Online) Marketing

We utilize every basic, advanced and newly emerging tools (interactivity is very important) available to maximize your sales, including Google Analytics (GA), Organic Free Search, i.e. Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Digital Paid Marketing, i.e. Google PPC, Display advertising, website re-marketing, your website engagement, and Social Media platforms engagement and commerce. We have built a reputation in the Hotel and Resort Industry for getting our clients unusually high revenue gains, markets exposures, and high popular keyword sort placements on Google, the most popular search engine. Contact Mark Lucas for the facts and figures.

Current Clients

Our Current Clients include:

Welk Resorts, property locations: Greater San Diego, Ca; Truckee, Ca; Branson, Mo, Greater Palm Springs, Ca, and Los Cabos, Mexico
Delta King Hotel in Sacramento, Ca.
Fairmont Kea Lani in Maui, Hawaii
San Vicente Resort in Ramona, Ca.
La Quinta Inn and Suites Medical Center, San Antonio, Tx.
Jenner Inn, Jenner, Ca.

Our Team

about240 years of marketing and programming cutting edge online applications marks our top 2 industry professionalsMark Lucas is a leading Hotel/Travel Industry professional who has a formidable track record improving revenue at high-end properties around the world. Dave Mercer is an internationally published programming author, programming instructor, and online application programmer whose career began before the first Website became a reality.

Our Principles

Clients First This is not just a slogan for us – it’s how we’ve always done business and achieved success.
Fair Pricing Our clients and their budgets are important to us – if you don’t make money we don’t make money
Fast Service We personally provide support services, and our goal is to always respond quickly to any need or desire

Our Standards

Our Standards Define Us Honesty, integrity, character, and forthrightness constistute our Core Standards and Beliefs. We will always tell you the straight truth about the status of your site and the efforts we’ve made as well as the efforts of your own team. We’ll never hide the truth from you.
The well-being of your business is out first concern. We often make allowances for your current budget concerns and current revenue in order to help your business succeed.

What We Offer


SEO, SEM, and SM (Search Engine Optimization, Search Engine Marketing, and Search Marketing

These three acronyms all revolve around online advertising and marketing efforts via Search Engines, the most popular of which is Google. Since potential clients often start their search for your products with a search, it makes sense to employ the latest techniques to boost traffic to your site.


Revenue Enhancement and Revenue Generating Applications

Once you’ve booked guests and they arrive, you have an excellent opportunity to upsell them, and the possibilities are wide open. We have created some simple to use and administer but very powerful apps that allow you to upsell your own products as well as products and services from your surrounding region. Every dollar your guests spend while at your property should ideally be through you.


Pay-Per-Click Marketing Campaigns

Pay-Per-Click Marketing Campaigns jump-start your Search Engine Marketing by allowing you to pay for special, Page 1 placement in high-traffic search engine results. You can select the search terms whose results you want to be included in, and establish a monthly budget so you’ll know exactly how much you’ll be spending. And with the correct anayltics applied, you can rapidly see what’s working and what’s not.