MAXIMIZE: Revenue, DM, SEO, SEM, SM
ProfitMax, provider of Lucas Hospitality Solutions, offers Hotels, Resorts, Timeshares, and Spas singular or customized selection
of integrated services maximizing revenue and market positioning consulting and execution.
There are several time points at which a property has maximum opportunity to generate or increase revenue, and...
Find your website first on Google for popular keywords. Take advantage of search engine and referral website free...
Digital (OnLine) Campaigns are the true democratizing factor in search engine results – no matter how long your...
Revenue Enhancement: Revenue Generating Strategies/Action Plans
Digital Marketing Campaigns
Conduct and/or provide strategic recommendations for Pay per Click (PPC) campaigns on traditional search engines like Google, and be held accountable based on ROI analysis and results. Services include analyzing property web stats (Google Analytics-GA) and initiating key term discovery software program to identify valuable key terms (keywords and phrases). Further, key campaign strategies and actions encompassing Keywords to bid on, Keywords to not be searchable (called Negative Keywords), Keywords to not be searchable that are too expensive for potential clicks to conversions (booked reservations), Exact Match Keywords and other tools to optimize PPC, and Optimized Keyword Ads that tie to keywords and the property’s marketing efforts.
Conduct and/or provide strategic recommendations for Display and Text Advertising, i.e. Facebook (FB), Google Display Network (GDN) and your website Re-marketing. Develop analysis and action plans that include: Creative ads, choice of four fee structures, historical market and entity bookings for the medium being considered, campaign market intelligence deck, past performance case studies if available, where ad(s) display and potential conflicts, any commissions to be paid, and potential ROI.
ROI accountability: ROAS (Return on Ad Spend) analysis and results.
SEO (Search Engine Optimization), SEM (Search Engine Marketing),
SM (Social Media)
Old SEO: How do we rank for this Query? New SEO: How do we best answer the Query including Semantic (rich content, social, reviews, keywords, incoming links, etc.) search?
Execute changes to SEO HTML Title (both in keywords and critical strategic placement) for Home and key navigation bar pages. Execute changes to HTML Description (visible on main search page above your URL listing) to Home and key navigation bar pages for SEO and market positioning reasons.
Social Media (SM) has exploded recently in popularity and entities not only must have a presence to support their brand, but also to actively engage to drive engagement and commerce. Our overriding philosophy: Must not be overly time-consuming for smaller entities, trusted engagements across all SM platforms, rapidly expand reach, and drive Commerce. Our services include: Recommendations and/or execution to set up listings (including search placement technology and entity descriptions, amenities, and photos) on SM platforms such as Facebook, Twitter, Yelp, YouTube, and Urbanspoon; Multiple post recommendations that are trusted & inspiring, story telling (purposeful and experiential) and create engagements, including encouraging meaningful engagements amongst our likes, followers & their friends; Create “ahha!” moments; and Compel-Inspire action by guests/customers and potentials, including friends of followers & fans. Create memories for life…Wallets will follow (Commerce)!